International Marketing & PR Strategy
Helping Italian businesses connect with English-speaking audiences.
Italy is one of the most desirable travel destinations in the world. Every year millions of visitors arrive from Australia, the United States, the UK and Canada looking for memorable experiences.
But attracting international guests requires more than simply translating a website into English.
The messaging, tone and storytelling that resonate with international audiences are often quite different from those used for local Italian marketing.
International Marketing & PR Strategy focuses on helping Italian businesses communicate clearly and confidently with English-speaking customers.
This service is particularly relevant for:
• boutique hotels and guesthouses
• masserie and agriturismi
• restaurants and cafés
• retreats and experience-based businesses
• tourism and lifestyle brands
What we focus on
Each business is different, but strategy sessions often include:
• clarifying the brand story for international audiences
• reviewing website messaging and positioning
• identifying opportunities to attract English-speaking guests
• understanding expectations of international travellers
• guidance on media, PR and storytelling opportunities
• identifying potential collaborations or partnerships
• building marketing strategies that work beyond Italy
My background is in PR and communications in Australia, where I spent more than a decade helping brands shape their narrative and connect with their audiences.
Today I bring that perspective to Italian businesses who want to reach customers beyond Italy.
A bridge between two perspectives
One of the most valuable aspects of this work is understanding both sides of the equation.
Living and working in Italy allows me to understand the realities of running a business here, while my international background provides insight into how English-speaking audiences discover, interpret and experience Italian brands.
How strategy support works
International marketing strategy is typically delivered through a series of consulting sessions focused on reviewing your current communication and identifying practical opportunities for improvement.
We begin by developing a clear marketing strategy that you can implement yourself or roll out with your existing team.
Where helpful, I can also introduce you to trusted specialists within my network — including photographers, content creators and marketing partners — who can support the execution of your strategy.
Start with a Quick Introduction Call
This complimentary 15-minute conversation is simply a chance to briefly talk through your business and see which type of support may be most helpful.