Marketing & PR for
Italian Businesses

Helping Italian brands connect confidently with Australian & English-speaking audiences.

The Opportunity

Italy is full of unforgettable businesses — masserie, restaurants, cooking schools, tour companies, artisans, B&Bs — each with its own story, flavour and magic. But many struggle to communicate that story to Australian and English-speaking audiences in a way that feels clear, warm and truly compelling.

That’s where I come in.

With a PR and communications background from Australia and real lived experience here in Italy, I help Italian businesses understand what international guests look for — and how to communicate your brand in a way that speaks directly to them.

This isn’t translation or website writing.
It’s strategy, storytelling and communication designed to help your business shine on a global stage.

A little about me…

A woman with long wavy brown hair smiling, wearing a black top, holding a pink travel mug and a smartphone, standing outdoors near a window showing a city street.

I’m Stef, born and raised in Australia, now living in beautiful Lecce, Salento.

Before moving to Italy, I spent over a decade working in PR, communications and brand storytelling, helping Australian businesses connect with their audiences in clear, engaging ways.

After starting a new chapter in Italy, I realised just how many incredible Italian businesses weren’t reaching English-speaking travellers simply because their communication didn’t reflect how special they truly are.

So I combined my PR + comms background with my life here in Puglia to help local businesses understand exactly what Australian and English-speaking guests look for — and how to market to them in a way that feels natural, warm and authentic.

Local Marketing Support (Italy)

For smaller businesses who want clearer communication when appealing to an English-speaking audience.

Some businesses don’t need an international strategy, they just need guidance.

A clearer message.
A stronger brand story.
Better communication in English.
A bit of structure.
A confident direction.

This service gives you practical, flexible support without becoming a full agency or social media manager.

Perfect for:

  • Local cafés & shops

  • Artisans

  • Small B&Bs

  • New businesses preparing for tourism season

  • Anyone needing communication help on the ground

How I help:

  • Brand & customer experience clarity

  • Tone, storytelling & message refinement

  • Content ideas tailored to your business

  • Light social media direction (if needed)

  • English-language support for menus/signage

  • In-person consulting in Puglia

  • Seasonal marketing ideas

  • Marketing “tidy up” sessions to bring everything into focus

  • Collaboration opportunities between brands

Simple, warm, practical support that suits the way small Italian businesses work.

Investment:
Flexible packages available.
Tell me what you need and we’ll create the right solution.

International Marketing & PR

For tourism, hospitality and experience businesses wanting to attract Australian & English-speaking guests.

If your ideal customers are English-speaking travellers or international visitors, this service helps you communicate with confidence, clarity and the storytelling charm they respond to. I take what makes your business special: the history, the hospitality, the heart, and help you express it in a way that feels natural and compelling to overseas audiences.

Perfect for:

  • Masserie & boutique hotels

  • B&Bs & agriturismi

  • Tour operators

  • Cooking & wine experiences

  • Artisans & makers

  • Restaurants, bars, cafés

How I help:

  • Brand messaging & positioning for English-speaking markets

  • PR strategy tailored to Australian audiences

  • Customer journey review (how your business “feels” to overseas guests)

  • Clarity on what English-speaking visitors expect

  • Communication guidance for staff & customer touchpoints

  • Campaign ideas for key seasons

  • One-on-one marketing & PR consulting (online or in person)

You get clear, confident communication without needing perfect English
or a big marketing team.

Investment:
Each business is different, so pricing is customised based on your goals and the level of support you need.

Two Clear Ways to Support Italian Businesses — Internationally and Locally.

Let’s get started!

Want help marketing your business to Australian and English-speaking visitors?

Share a few details about your brand and I’ll be in touch shortly with the best options for you.