Marketing & Business Advisory for Hospitality & Lifestyle Brands in Italy
Helping businesses in Italy connect confidently with English-speaking audiences — and supporting new ventures preparing to launch here.
The Opportunity
Italy is full of extraordinary businesses — cafés, restaurants, boutique hotels, masserie, artisans and experience-based brands — each with its own story, atmosphere and personality.
But communicating that story clearly isn’t always easy, particularly when businesses are welcoming international customers or navigating the process of launching something new.
Sometimes the message gets lost in translation. Sometimes the marketing doesn’t reflect the experience itself. And for new founders or expats, understanding how business works locally can feel overwhelming.
That’s where I come in.
Originally from Australia and now based in Lecce in southern Italy, I work with both Italian and international founders to help their businesses communicate clearly, attract the right customers and grow with confidence.
A little about me…
Before moving to Italy, I spent more than a decade working in PR, communications and brand storytelling in Australia, helping businesses connect with their audiences through clear messaging and strong narrative.
Since building my own life and business here in Italy, I’ve seen first-hand how valuable it can be to have someone who understands both perspectives — the expectations of international customers and the realities of operating a business locally.
Today I work with hospitality, tourism and lifestyle brands across Italy, offering strategic guidance on marketing, communication and business development. I also connect founders with trusted local specialists where needed — from operational contacts to collaborators and marketing partners.
How Working Together Begins
Most collaborations begin with an initial 15-minute introduction call where we discuss your business, your goals, and the stage your project is currently at.
For some founders, this conversation happens in the early stages while they are still shaping their concept. For others, it comes later when the business is already operating but the marketing or communication needs refining.
During this session we look at the bigger picture of your business, including your audience, positioning, and the opportunities available to you locally and internationally.
From there I can recommend the most helpful form of support, whether that means strategic advisory during the setup phase, marketing guidance, or introductions to trusted specialists such as designers, developers, photographers or operational partners.
Every business is different, so the goal of this first conversation is simply to understand where you are now and what would be most useful for you moving forward.
How I Support Italian Businesses
Whether you're preparing to launch a new concept, refining your marketing, or looking to attract international customers, there are three ways we can work together.
Launch Advisory for Hospitality & Lifestyle Businesses
For entrepreneurs launching a hospitality or tourism business in Italy.
Strategic guidance during the early stages of your project, including concept refinement, launch planning and introductions to trusted local specialists.
International Marketing & PR Strategy
For businesses wanting to attract Australian and other English-speaking customers.
Strategic consulting focused on messaging, communication and marketing direction for international audiences.
Local Marketing Consultations
For businesses wanting one-on-one guidance to clarify their marketing and communication.
One-on-one consulting sessions designed to strengthen your brand story, improve messaging and identify practical marketing opportunities.
Start with a Quick Introduction Call
If you’d like to discuss your project and explore whether we might work together, you’re welcome to book a short introduction call.
This free 15-minute conversation is simply a chance to briefly talk through your business and see which type of support may be most helpful.
Frequently Asked Questions
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I work primarily with hospitality, tourism and lifestyle businesses in Italy, including cafés, restaurants, boutique accommodation, experience providers, artisans and other customer-facing brands.
I also work with founders who are preparing to launch a new business in Italy and want strategic guidance during the setup phase.
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No, I work with both Italian business owners and international founders launching businesses in Italy.
My role is often to help bridge the gap between local business culture and the expectations of international customers.
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Through strategic marketing and communication guidance.
This may include refining brand messaging, reviewing how your business appears to international visitors, identifying marketing opportunities, and helping ensure that your communication clearly reflects the experience you offer.
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When helpful, I can introduce founders to trusted professionals in my network — such as contacts related to hospitality operations, staffing, collaborations or marketing — particularly for businesses preparing to launch or who need ongoing support aside from consultancy.
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My work focuses primarily on strategy and communication guidance rather than acting as a PR agency.
I can advise on storytelling, positioning and potential PR opportunities, but I don’t typically operate as a press office managing ongoing media outreach.
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My work is advisory rather than hands-on marketing execution.
During consultations we may review your website, messaging or social media approach and identify ways to improve them, but the goal is to provide clear direction and strategy that you or your team can implement. Or we can refer you to our list of business consultants that can execute this for you.
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Yes. While I’m based in Lecce in southern Italy and often work locally in Puglia, many consultations take place online and I work with businesses across Italy.
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Because every business is different, pricing depends on the type of support required.
Some clients book individual consultations, while others engage me for a short-term advisory project during the launch or development phase.
The best starting point is to get in touch and tell me a little about your business so we can discuss the right approach.
Not sure which service is right for you?
Feel free to reach out and share a little about your project. I’m always happy to point you in the right direction.